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Focusing on the concept of bottom-up marketing, this summary explores how grassroots tactics can evolve into robust strategies. It emphasizes the importance of understanding consumer behavior and leveraging small-scale initiatives to create significant market impact. The authors argue for a shift from traditional top-down approaches, advocating for adaptability and responsiveness to market dynamics. Key insights include practical steps for implementing bottom-up strategies and case studies demonstrating their effectiveness in various industries.
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Summary: Bottom-Up Marketing, Businessnews Publishing
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Summary: Bottom-Up Marketing
- Untertitel
- Review and Analysis of Ries and Trout's Book
- Sprache
- Englisch
- Autor*innen
- Businessnews Publishing
- Verlag
- Business Book Summaries
- Erscheinungsdatum
- 2016
- Einband
- Paperback
- ISBN13
- 9782511047859
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the concept of bottom-up marketing, this summary explores how grassroots tactics can evolve into robust strategies. It emphasizes the importance of understanding consumer behavior and leveraging small-scale initiatives to create significant market impact. The authors argue for a shift from traditional top-down approaches, advocating for adaptability and responsiveness to market dynamics. Key insights include practical steps for implementing bottom-up strategies and case studies demonstrating their effectiveness in various industries.