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The assignment explores the intricate relationships between corporate communication, identity, image, and social responsibility, with a focus on BMW. It combines theoretical insights with a detailed analysis of BMW's practices in these areas, highlighting how the company manages its corporate identity and public perception. The study emphasizes the importance of these elements in shaping a brand's reputation and effectiveness in the marketplace.
Buchkauf
BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR, Michael Kofler
- Sprache
- Erscheinungsdatum
- 2013
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- Titel
- BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR
- Sprache
- Englisch
- Autor*innen
- Michael Kofler
- Verlag
- GRIN Verlag
- Verlag
- 2013
- Einband
- Paperback
- ISBN13
- 9783656482536
- Kategorie
- Wirtschaft
- Beschreibung
- The assignment explores the intricate relationships between corporate communication, identity, image, and social responsibility, with a focus on BMW. It combines theoretical insights with a detailed analysis of BMW's practices in these areas, highlighting how the company manages its corporate identity and public perception. The study emphasizes the importance of these elements in shaping a brand's reputation and effectiveness in the marketplace.