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Focusing on innovation, Red Bull GmbH has transformed its product from a niche beverage to a dominant force in the global energy drink market. This seminar paper explores the company's strategies and competitive advantages that have fueled its remarkable success and positioned it as a leader in the industry.
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Strategic Analysis and Recommendations for Red Bull, Anonymus
- Sprache
- Erscheinungsdatum
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Strategic Analysis and Recommendations for Red Bull
- Sprache
- Englisch
- Autor*innen
- Anonymus
- Verlag
- GRIN Verlag
- Erscheinungsdatum
- 2022
- Einband
- Paperback
- ISBN13
- 9783346793980
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on innovation, Red Bull GmbH has transformed its product from a niche beverage to a dominant force in the global energy drink market. This seminar paper explores the company's strategies and competitive advantages that have fueled its remarkable success and positioned it as a leader in the industry.