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Focusing on the essential principles of innovation, this summary explores the five disciplines that drive successful product development and customer satisfaction. Carlson and Wilmot emphasize understanding customer needs and fostering a culture of innovation within organizations. The book outlines practical strategies for generating ideas, testing concepts, and implementing solutions that resonate with consumers. It serves as a guide for businesses seeking to enhance their competitive edge by aligning their offerings with what customers truly desire.
Buchkauf
Summary: Innovation, Businessnews Publishing
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Summary: Innovation
- Untertitel
- Review and Analysis of Carlson and Wilmot's Book
- Sprache
- Englisch
- Autor*innen
- Businessnews Publishing
- Verlag
- Business Book Summaries
- Erscheinungsdatum
- 2016
- Einband
- Paperback
- ISBN13
- 9782511043318
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the essential principles of innovation, this summary explores the five disciplines that drive successful product development and customer satisfaction. Carlson and Wilmot emphasize understanding customer needs and fostering a culture of innovation within organizations. The book outlines practical strategies for generating ideas, testing concepts, and implementing solutions that resonate with consumers. It serves as a guide for businesses seeking to enhance their competitive edge by aligning their offerings with what customers truly desire.