Customers call all the shots

Lead management - striking a balance between marketing and sales

Autor*innen

• Reinhard Janning

Parameter

• 180 Seiten
• 7 Lesestunden

• Wirtschaft

Mehr zum Buch

The book explores how businesses, akin to individuals, utilize the vast resources of the Internet to gather information prior to making purchasing decisions. It delves into the strategies companies employ to analyze online data, understand consumer behavior, and leverage insights to enhance their marketing efforts. By examining the parallels between human decision-making and corporate research practices, the text highlights the importance of digital intelligence in today’s competitive marketplace.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Hardcover