The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

Autoren

• Roland Berger
• Nils Bickhoff
• Philip Kotler

Parameter

Seitenzahl

133 Seiten

Lesezeit

5 Stunden

• Handel und Verkauf
• Management
• Wirtschaft

Mehr zum Buch

Focusing on the essential tools of strategic management, this book offers readers a foundational understanding of the field. It explores the interactions between various strategy tools and synthesizes key concepts from original literature, making complex ideas accessible. Ideal for those looking to grasp the fundamentals of strategic management effectively.

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• Sprache: Englisch
• Erscheinungsdatum: 2014
• Einband: Paperback