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Winning Her Business

How to Transform the Customer Experience for the World's Most Powerful Consumers

Autoren

Bridget Brennan

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Seitenzahl: 242 Seiten
Lesezeit: 9 Stunden

Wirtschaft

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Focusing on the importance of understanding female consumers, the book provides strategies for businesses to enhance customer experiences and increase market share. Bridget Brennan, CEO of Female Factor, emphasizes the need to cater to women's preferences, positioning them as key decision-makers in the marketplace. Through practical insights, she guides readers on how to effectively engage this influential demographic and outshine competitors.

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Winning Her Business, Bridget Brennan

Sprache
Erscheinungsdatum: 2019
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Titel: Winning Her Business
Untertitel: How to Transform the Customer Experience for the World's Most Powerful Consumers
Sprache: Englisch
Autor*innen: Bridget Brennan
Verlag: HarperCollins Leadership
Erscheinungsdatum: 2019
Einband: Paperback
Seitenzahl: 242
ISBN13: 9781400212934
Schlagwörter: Wirtschaft
Beschreibung: Focusing on the importance of understanding female consumers, the book provides strategies for businesses to enhance customer experiences and increase market share. Bridget Brennan, CEO of Female Factor, emphasizes the need to cater to women's preferences, positioning them as key decision-makers in the marketplace. Through practical insights, she guides readers on how to effectively engage this influential demographic and outshine competitors.