Summary: From Worst to First

Gordon Bethune's narrative details his transformative leadership at Continental Airlines, illustrating how he turned the struggling company into a profitable enterprise. Through candid anecdotes, he shares insights on corporate culture, employee engagement, and customer service, emphasizing the importance of teamwork and innovation. The book serves as both a business guide and an inspiring account of resilience, showcasing the strategies that led to Continental's remarkable turnaround and offering valuable lessons for leaders in any industry.