Studyguide for Marketing Mistakes and Successes by Hartley, Robert F., ISBN 9780470169810

The study guide offers a comprehensive overview of key terms, concepts, and events related to the textbook it accompanies. It includes outlines, highlights, and quizzes designed to enhance understanding and retention of the material. Additionally, optional online practice tests provide further opportunities for assessment. This guide is specifically tailored to the textbook, ensuring relevance and targeted study support.