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Engagement takes center stage as traditional rhetoric is challenged in this compelling exploration of communication. The book emphasizes the importance of connecting with audiences on a deeper level, advocating for interactive and participatory methods over conventional persuasive techniques. It presents strategies for fostering genuine dialogue and collaboration, ultimately redefining how we understand effective communication in various contexts.
Buchkauf
Marketing, Tom Feltenstein
- Sprache
- Erscheinungsdatum
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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