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Technological Entrepreneurship

Technology-Driven vs Market-Driven Innovation

Autoren

316 Seiten

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The book explores the vital role of entrepreneurship in driving innovation and competitive advantage, challenging the notion that it is limited to small and medium enterprises. It posits that a strong commitment to entrepreneurship is essential for sustained wealth generation at both organizational and national levels. By addressing the broader implications of entrepreneurial practices, the author provides insights into how these strategies can lead to long-term economic success and resilience.

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ISBN
9783319458496

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Buchvariante

2017, hardcover

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