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Focusing on a message-driven sales process, this summary highlights the importance of understanding customer needs and preferences in sales. It emphasizes techniques for effective communication and relationship-building, guiding sales professionals to tailor their approaches based on customer insights. The authors advocate for a shift from traditional selling methods to a more customer-centric model, aiming to enhance sales effectiveness and customer satisfaction. Key strategies and practical advice are provided to empower sales teams in achieving better results.
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Summary: Customer Centric Selling, Businessnews Publishing
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Summary: Customer Centric Selling
- Untertitel
- Review and Analysis of Bosworth and Holland's Book
- Sprache
- Englisch
- Autor*innen
- Businessnews Publishing
- Verlag
- Business Book Summaries
- Erscheinungsdatum
- 2016
- Einband
- Paperback
- ISBN13
- 9782511044292
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on a message-driven sales process, this summary highlights the importance of understanding customer needs and preferences in sales. It emphasizes techniques for effective communication and relationship-building, guiding sales professionals to tailor their approaches based on customer insights. The authors advocate for a shift from traditional selling methods to a more customer-centric model, aiming to enhance sales effectiveness and customer satisfaction. Key strategies and practical advice are provided to empower sales teams in achieving better results.