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Franchising Globally

Innovation, Learning and Imitation

Autor*innen

I. Alon

Buchbewertung

2,5(2)Abgeben

Parameter

272 Seiten
10 Lesestunden

Wirtschaft

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Examining franchising from both entrepreneurial and international perspectives, this book offers a unique blend of theoretical discussions and practical examples. It delves into micro and macro studies of various franchising environments across the globe, providing insights into the complexities of international franchising. This comprehensive approach makes it a valuable resource for understanding the dynamics and opportunities within the global franchising landscape.