Franchising Globally

Innovation, Learning and Imitation

Autor*innen

• I. Alon

Parameter

• 253 Seiten
• 9 Lesestunden

• Wirtschaft

Mehr zum Buch

Exploring franchising through both entrepreneurial and international lenses, this groundbreaking book offers a comprehensive analysis of the subject. It features theoretical discussions alongside practical examples, highlighting various international franchising practices. Additionally, it includes in-depth micro and macro studies of franchising environments across different global regions, making it a valuable resource for understanding the complexities of franchising worldwide.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Hardcover