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Buzzmarketing

Get People to Talk about Your Stuff

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Mark Hughes

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Seitenzahl: 256 Seiten
Lesezeit: 9 Stunden

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Focusing on the art of buzz marketing, the book reveals how Mark Hughes transformed his company into a media sensation through innovative publicity strategies, including the controversial renaming of Halfway, Oregon to Half.com. Highlighting real-life examples, Hughes outlines six key secrets to successful word-of-mouth campaigns, providing practical advice for creating impactful marketing strategies. This guide serves as an essential resource for anyone looking to harness the power of publicity in their business endeavors.

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Buzzmarketing, Mark Hughes

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Erscheinungsdatum: 2008
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Titel: Buzzmarketing
Untertitel: Get People to Talk about Your Stuff
Sprache: Englisch
Autor*innen: Mark Hughes
Verlag: Penguin Random House LLC
Erscheinungsdatum: 2008
Einband: Paperback
Seitenzahl: 256
ISBN13: 9781591842132
Schlagwörter: Sachliteratur, Wirtschaft, Persönlichkeitsentwicklung, Handel und Verkauf
Bewertung: 3,7 von 5 Sternen
Beschreibung: Focusing on the art of buzz marketing, the book reveals how Mark Hughes transformed his company into a media sensation through innovative publicity strategies, including the controversial renaming of Halfway, Oregon to Half.com. Highlighting real-life examples, Hughes outlines six key secrets to successful word-of-mouth campaigns, providing practical advice for creating impactful marketing strategies. This guide serves as an essential resource for anyone looking to harness the power of publicity in their business endeavors.