Dictionary of marketing

Autor*innen

• A. Ivanovic

Parameter

• 275 Seiten
• 10 Lesestunden

• Marketing & PR
• Technik & Maschinenbau

Mehr zum Buch

From market research and packaging to TV advertising and publicity, all aspects of marketing are defined and explained in this overview of marketing terminology. Useful supplements in this updated edition include SWOT (strengths, weaknesses, opportunities, and threats) analyses and a sample print specification form.

• Sprache: Englisch
• Erscheinungsdatum: 1991
• Einband: Hardcover