Das Buch ist derzeit nicht auf Lager
Impact of location-based services on consumers buying behaviour, illustrated by the German market
Autoren
Mehr zum Buch
The thesis explores the evolution of consumer decision-making influenced by the shift from seller-dominated to customer-oriented marketing since the 1960s. It highlights how advancements in technology, including color television and the internet, have expanded consumer choices and complicated decision-making processes. The rise of mobile devices, particularly smartphones, has further transformed accessibility to information, making mobile-location based marketing increasingly relevant for both consumers and organizations. This analysis emphasizes the importance of understanding consumer behavior in today's marketing landscape.
Buchkauf
Impact of location-based services on consumers buying behaviour, illustrated by the German market, Daniel Meyer
- Sprache
- Erscheinungsdatum
- 2016
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Impact of location-based services on consumers buying behaviour, illustrated by the German market
- Sprache
- Englisch
- Autor*innen
- Daniel Meyer
- Verlag
- GRIN Verlag
- Verlag
- 2016
- Einband
- Paperback
- Seitenzahl
- 164
- ISBN13
- 9783656962274
- Kategorie
- Wirtschaft
- Beschreibung
- The thesis explores the evolution of consumer decision-making influenced by the shift from seller-dominated to customer-oriented marketing since the 1960s. It highlights how advancements in technology, including color television and the internet, have expanded consumer choices and complicated decision-making processes. The rise of mobile devices, particularly smartphones, has further transformed accessibility to information, making mobile-location based marketing increasingly relevant for both consumers and organizations. This analysis emphasizes the importance of understanding consumer behavior in today's marketing landscape.