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The Experience Effect for Small Business

Big Brand Results with Small Business Resources

Autoren

198 Seiten

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The book delves into the importance of the shopping experience in fostering brand satisfaction and customer loyalty. It highlights how various elements—such as marketing messages, subliminal cues, sales techniques, and personal interactions—contribute to a cohesive buying process. Jim Joseph, a brand strategist, introduces the concept of the "experience effect," emphasizing that when these components align effectively, they create a loyal customer base.

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ISBN
9781600052064

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Buchvariante

2012, hardcover

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