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Exploring the evolution of television sponsorship, this book delves into the semi-mythical status of sponsors and their profound impact on media and culture. It examines how sponsors shape content, influence public perception, and navigate the complexities of advertising in a digital age. Through engaging anecdotes and insightful analysis, the narrative reveals the behind-the-scenes dynamics of sponsorship, highlighting its significance in the entertainment industry and its broader implications on society.
Buchkauf
The Sponsor, Erik Barnouw
- Sprache
- Erscheinungsdatum
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Sponsor
- Untertitel
- Notes on Modern Potentates
- Sprache
- Englisch
- Autor*innen
- Erik Barnouw
- Erscheinungsdatum
- 2003
- Einband
- Paperback
- Seitenzahl
- 220
- ISBN13
- 9780765805478
- Kategorie
- Wirtschaft
- Beschreibung
- Exploring the evolution of television sponsorship, this book delves into the semi-mythical status of sponsors and their profound impact on media and culture. It examines how sponsors shape content, influence public perception, and navigate the complexities of advertising in a digital age. Through engaging anecdotes and insightful analysis, the narrative reveals the behind-the-scenes dynamics of sponsorship, highlighting its significance in the entertainment industry and its broader implications on society.