Das Buch ist derzeit nicht auf Lager
Parameter
Mehr zum Buch
The analysis focuses on BMW's branding strategy, revealing that the luxury market's shift toward inclusivity has expanded its target audience to include both genders, regardless of ethnicity. The study highlights BMW's aim to appeal universally, leveraging positive associations tied to its country of origin. Survey results show strong brand recognition, with over two-thirds of respondents identifying BMW as a luxury vehicle and nearly all recognizing it as a foreign brand. This indicates that BMW's messaging effectively reaches its intended market.
Buchkauf
BMW Brand Audit, Marion Maguire
- Sprache
- Erscheinungsdatum
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Lieferung
- Gratis Versand in ganz Deutschland!
Zahlungsmethoden
Keiner hat bisher bewertet.