Groundswell : winning in a world transformed by social technologies

Autor*innen

• Charlene Li
• Josh Bernoff

Parameter

• Handel und Verkauf
• Informatik & Programmierung
• Sachliteratur
• Technologie, technik
• Wirtschaft

Mehr zum Buch

Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Hardcover