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Parameter
- Seitenzahl
- 280 Seiten
- Lesezeit
- 10 Stunden
Mehr zum Buch
Focusing on the marketing decisions of managers in African economies, this book compiles fifteen insightful case studies from scholars and executives deeply familiar with local business practices. It offers a comprehensive understanding of the unique factors influencing marketing strategies in Africa, making it a valuable resource for undergraduate and graduate students studying marketing, international strategy, and international business.
Buchkauf
Marketing Management and Strategy, George Tesar
- Sprache
- Erscheinungsdatum
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Marketing Management and Strategy
- Untertitel
- An African Casebook
- Sprache
- Englisch
- Autor*innen
- George Tesar
- Erscheinungsdatum
- 2013
- Einband
- Hardcover
- Seitenzahl
- 280
- ISBN13
- 9780415783330
- Kategorie
- Regionale & Exilliteratur, Wirtschaft, Marketing & PR
- Beschreibung
- Focusing on the marketing decisions of managers in African economies, this book compiles fifteen insightful case studies from scholars and executives deeply familiar with local business practices. It offers a comprehensive understanding of the unique factors influencing marketing strategies in Africa, making it a valuable resource for undergraduate and graduate students studying marketing, international strategy, and international business.