A digital marketing strategy for Bank365 Group

The paper examines how digital technologies empower consumers to make informed purchasing decisions by enabling price comparisons and access to product reviews. It highlights the shift from traditional marketing to a more personalized approach, where brands focus on creating meaningful experiences for customers. The author argues that Bank365's website should transcend being a mere informational hub and instead serve as a vital platform for fostering a seamless user-brand interaction, emphasizing the importance of integrating digital marketing strategies effectively.