Luxury Consumer Archetypes

And how to service them

Autor*innen

• Michael Boot

Parameter

• 96 Seiten
• 4 Lesestunden

• Wirtschaft

Mehr zum Buch

Exploring the evolving luxury market, this book delves into consumer motives and trends, highlighting the shift from ownership to experiential value among newer generations. It presents a comprehensive theoretical framework that combines established consumer demand and marketing models, serving as both a practical guide for luxury marketers and an insightful resource for consumers. Enhanced by quotes from industry leaders, the book culminates in a case study applying the framework to biofuels, offering a fresh perspective on luxury consumption and production.

• Sprache: Englisch
• Erscheinungsdatum: 2017
• Einband: Paperback