Anime's Media Mix

Franchising Toys and Characters in Japan

Autor*innen

• Marc Steinberg

Parameter

• 336 Seiten
• 12 Lesestunden

• Anime
• Japan
• Sachliteratur
• Seele

Mehr zum Buch

Exploring the concept of "media mix," the book delves into anime as a distinct cultural production and consumption method, transcending its identity as merely Japanese animation. Marc Steinberg illustrates how anime has influenced broader media convergence, highlighting its significance in both Japanese and Western contexts. This analysis reveals the intricate connections between anime and various forms of media, showcasing its impact on contemporary cultural landscapes.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback