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Marketing in the Dark
How Multinational Brands Communicate in the "Media Dark Regions" of Developing Countries
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The book explores the dramatic evolution of communication techniques over the past twenty years, highlighting how both individuals and organizations have adapted to new methods and technologies. It examines the implications of these changes on interactions and relationships, emphasizing the need for understanding contemporary communication dynamics to navigate the modern landscape effectively.
Buchkauf
Marketing in the Dark, Jonathan Hill
- Sprache
- Erscheinungsdatum
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing in the Dark
- Untertitel
- How Multinational Brands Communicate in the "Media Dark Regions" of Developing Countries
- Sprache
- Englisch
- Autor*innen
- Jonathan Hill
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- Seitenzahl
- 170
- ISBN13
- 9781482882087
- Kategorie
- Wirtschaft
- Beschreibung
- The book explores the dramatic evolution of communication techniques over the past twenty years, highlighting how both individuals and organizations have adapted to new methods and technologies. It examines the implications of these changes on interactions and relationships, emphasizing the need for understanding contemporary communication dynamics to navigate the modern landscape effectively.