Das Buch ist derzeit nicht auf Lager
Parameter
Kategorien
Mehr zum Buch
Focusing on consumer behavior, this seminar paper explores its significance in the airline industry, using Air Lingus as a case study. It addresses key questions related to consumer preferences and decision-making processes. Additionally, the paper outlines a strategy for implementing a relationship marketing program, highlighting the importance of building customer loyalty in a competitive market. The analysis provides valuable insights for understanding and enhancing consumer engagement in the airline sector.
Buchkauf
Consumer Behaviour in the Airline Industry, Volker Schmid
- Sprache
- Erscheinungsdatum
- 2011
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Consumer Behaviour in the Airline Industry
- Sprache
- Englisch
- Autor*innen
- Volker Schmid
- Verlag
- GRIN Verlag
- Verlag
- 2011
- Einband
- Paperback
- ISBN13
- 9783640914463
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on consumer behavior, this seminar paper explores its significance in the airline industry, using Air Lingus as a case study. It addresses key questions related to consumer preferences and decision-making processes. Additionally, the paper outlines a strategy for implementing a relationship marketing program, highlighting the importance of building customer loyalty in a competitive market. The analysis provides valuable insights for understanding and enhancing consumer engagement in the airline sector.