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Focusing on the impact of the global recession, this book emphasizes the necessity for firms to adapt their marketing strategies to target baby boomers, the wealthiest and fastest-growing consumer demographic. Chaston provides insights into how businesses can effectively engage this age group, highlighting their significant purchasing power and the importance of understanding their unique needs in a changing economic landscape.
Buchkauf
Boomer Marketing, Ian Chaston
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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