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As Heard on TV
Popular Music in Advertising
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The book delves into the intersection of popular music and television advertising, highlighting the ongoing debate surrounding their commercialization. It examines the mixed reactions from media commentators and music enthusiasts while addressing the disparity between sparse academic research and widespread cultural discussions on the topic. By exploring the implications of using popular music in commercials, the work reveals both the benefits and tensions inherent in this practice, offering a critical perspective on its significance in contemporary culture.
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As Heard on TV, Bethany Klein
- Sprache
- Erscheinungsdatum
- 2009
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- Titel
- As Heard on TV
- Untertitel
- Popular Music in Advertising
- Sprache
- Englisch
- Autor*innen
- Bethany Klein
- Verlag
- Routledge
- Erscheinungsdatum
- 2009
- Einband
- Hardcover
- Seitenzahl
- 178
- ISBN13
- 9780754666653
- Kategorie
- Kunst & Kultur
- Beschreibung
- The book delves into the intersection of popular music and television advertising, highlighting the ongoing debate surrounding their commercialization. It examines the mixed reactions from media commentators and music enthusiasts while addressing the disparity between sparse academic research and widespread cultural discussions on the topic. By exploring the implications of using popular music in commercials, the work reveals both the benefits and tensions inherent in this practice, offering a critical perspective on its significance in contemporary culture.