The Mindful Marketer

How to Stay Present and Profitable in a Data-Driven World

Autor*innen

• Lisa Nirell

Parameter

• 244 Seiten
• 9 Lesestunden

• Handel und Verkauf
• Wirtschaft

Mehr zum Buch

Marketers face significant challenges in a data-saturated environment, overwhelmed by generative AI and competing demands. This landscape leaves many struggling to fulfill their roles as strategic leaders, as they are often underfunded and stretched too thin. The book addresses these pressing issues, highlighting the need for marketers to reclaim their strategic focus amidst the chaos.

• Sprache: Englisch
• Erscheinungsdatum: 2014
• Einband: Paperback