Why she buys : the new strategy for reaching the world's most powerful consumers

Autoren

• Bridget Brennan

Parameter

• Frauen
• Handel und Verkauf
• Psychologie
• Sachliteratur
• Wirtschaft

Mehr zum Buch

A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.

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• Sprache: Tschechisch
• Erscheinungsdatum: 2009
• Einband: Hardcover