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This edition compiles current articles from reputable sources, offering a comprehensive resource for marketing studies. It includes various organizational features such as an annotated listing of relevant websites, a detailed table of contents, and a topical index. Each section is accompanied by brief overviews, enhancing clarity and usability. Additionally, a practical guide for instructors provides testing materials, making it a valuable tool for classroom use. The accompanying student website further supports learning and engagement.
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Annual Editions: Marketing 07/08, John Richardson
- Sprache
- Erscheinungsdatum
- 2006
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- Titel
- Annual Editions: Marketing 07/08
- Sprache
- Englisch
- Autor*innen
- John Richardson
- Verlag
- McGraw-Hill Companies
- Verlag
- 2006
- Einband
- Paperback
- Seitenzahl
- 224
- ISBN13
- 9780073379883
- Kategorie
- Wirtschaft
- Beschreibung
- This edition compiles current articles from reputable sources, offering a comprehensive resource for marketing studies. It includes various organizational features such as an annotated listing of relevant websites, a detailed table of contents, and a topical index. Each section is accompanied by brief overviews, enhancing clarity and usability. Additionally, a practical guide for instructors provides testing materials, making it a valuable tool for classroom use. The accompanying student website further supports learning and engagement.