Summary: e-Strategy Pure & Simple

The book offers a clear framework for integrating internet strategies with overall business objectives. It emphasizes the importance of aligning digital initiatives with traditional business goals to enhance effectiveness and drive growth. Through practical insights and real-world examples, it guides readers in developing a cohesive e-strategy that leverages online opportunities while addressing potential challenges. The authors provide actionable steps for businesses seeking to thrive in the digital landscape, making it an essential resource for leaders and strategists.