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Focusing on the creation of impactful social marketing campaigns, this guide offers a comprehensive 10-step strategic marketing plan. It provides practical insights and methodologies for designing and executing campaigns that resonate with audiences, ensuring memorable engagement and effective results.
Buchkauf
Social Marketing - International Student Edition, Nancy R. Lee, Philip Kotler
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Social Marketing - International Student Edition
- Untertitel
- Behavior Change for Social Good
- Sprache
- Englisch
- Autor*innen
- Nancy R. Lee, Philip Kotler
- Verlag
- SAGE Publications Inc
- Erscheinungsdatum
- 2019
- Einband
- Paperback
- Seitenzahl
- 634
- ISBN13
- 9781544371863
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the creation of impactful social marketing campaigns, this guide offers a comprehensive 10-step strategic marketing plan. It provides practical insights and methodologies for designing and executing campaigns that resonate with audiences, ensuring memorable engagement and effective results.