Viva Mac

Aids, Fashion, and the Philanthropic Practices of Mac Cosmetics

Autor*innen

• Andrea Benoit

Parameter

• 312 Seiten
• 11 Lesestunden

• Sachliteratur

Mehr zum Buch

Focusing on the evolution of corporate philanthropy, this cultural history delves into M A C Cosmetics' groundbreaking initiatives in HIV/AIDS awareness. Through exclusive interviews with co-founder Frank Toskan and insights from journalists and fashion insiders, the narrative reveals how M A C's approach to social responsibility was shaped by cultural practices rather than conventional marketing strategies. The book offers a compelling look at the brand's impact on both the beauty industry and social causes.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Hardcover