Innovation and Entreprenuership

Innovation and Entrepreneurship application in healthcare sector

Autor*innen

• Verkha Rani

Parameter

• 100 Seiten
• 4 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on the innovative strategies of GE Healthcare, this book delves into a comprehensive business plan that includes an analysis of the existing business model, VARIAM, and PESTLE macro-environment factors. It highlights the development of a low-cost brain monitoring device, its market impact, and a new business model aimed at creating value over the next three years. The book also outlines a management product development plan, addressing challenges in knowledge management and commercialization, while employing frameworks like VARIM and the Stage-gate process.

• Sprache: Englisch
• Erscheinungsdatum: 2019
• Einband: Paperback