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The Market Driven Organization

Understanding, Attracting, and Keeping Valuable Customers

Autoren

304 Seiten

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Market-driven organizations have proven to outperform their competitors, yet many companies struggle to adopt this approach due to internal obstacles. George Day, a leading expert in marketing strategy, offers insights from his extensive experience and previous work to present a practical framework for establishing a market-driven organization. By addressing the challenges posed by internal processes, structures, and incentives, Day provides actionable strategies for firms aiming to enhance customer value and achieve competitive advantage.

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ISBN
9781416584612

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Buchvariante

2007, paperback

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