Das Buch ist derzeit nicht auf Lager
Parameter
Kategorien
Mehr zum Buch
Focusing on the concept of positioning, the book emphasizes its importance as a fundamental business strategy. Trout and Rivkin explore how effective positioning can differentiate a brand in a crowded marketplace. They provide insights into creating a strong market identity and adapting to changing consumer perceptions. The authors also highlight real-world examples and practical applications, making it a valuable resource for marketers and business leaders aiming to enhance their competitive edge.
Buchkauf
Summary: The New Positioning, Businessnews Publishing
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Lieferung
Zahlungsmethoden
Feedback senden
- Titel
- Summary: The New Positioning
- Untertitel
- Review and Analysis of Trout and Rivkin's Book
- Sprache
- Englisch
- Autor*innen
- Businessnews Publishing
- Verlag
- Business Book Summaries
- Erscheinungsdatum
- 2016
- Einband
- Paperback
- ISBN13
- 9782511047071
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the concept of positioning, the book emphasizes its importance as a fundamental business strategy. Trout and Rivkin explore how effective positioning can differentiate a brand in a crowded marketplace. They provide insights into creating a strong market identity and adapting to changing consumer perceptions. The authors also highlight real-world examples and practical applications, making it a valuable resource for marketers and business leaders aiming to enhance their competitive edge.