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Strategic Management and Online Selling
Creating Competitive Advantage with Intangible Web Goods
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Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.
Buchkauf
Strategic Management and Online Selling, Susanne Royer
- Sprache
- Erscheinungsdatum
- 2012
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- (Paperback)
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- Titel
- Strategic Management and Online Selling
- Untertitel
- Creating Competitive Advantage with Intangible Web Goods
- Sprache
- Englisch
- Autor*innen
- Susanne Royer
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 256
- ISBN13
- 9780415652001
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.