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Auto Brand

Building Successful Car Brands for the Future

Autoren

266 Seiten

Mehr zum Buch

Exploring the evolving landscape of consumer behavior, this book provides exclusive insights into branding and marketing strategies within the car industry. It emphasizes the importance of adapting to new trends to enhance profitability, offering valuable guidance for industry professionals seeking to navigate the complexities of modern consumer expectations.

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ISBN
9780749469290

Kategorien

Buchvariante

2014, paperback

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