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Auto Brand
Building Successful Car Brands for the Future
Autoren
266 Seiten
Mehr zum Buch
Exploring the evolving landscape of consumer behavior, this book provides exclusive insights into branding and marketing strategies within the car industry. It emphasizes the importance of adapting to new trends to enhance profitability, offering valuable guidance for industry professionals seeking to navigate the complexities of modern consumer expectations.
Buchvariante
2014, paperback
Buchkauf
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