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Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.
Buchkauf
Research Methods for Business, Uma Sekaran, Roger Bougie
- Sprache
- Erscheinungsdatum
- 2018
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- (Paperback)
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