Research Methods for Business

A Skill- Building Approach

Autor*innen

• Uma Sekaran
• Roger Bougie

Parameter

• Handel
• Lehrbücher
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.

• Sprache: Englisch
• Erscheinungsdatum: 2018
• Einband: Paperback