Global Marketing Strategies

Second Edition

Autor*innen

• Jean-Pierre Jeannet
• Hennessey

Parameter

• 899 Seiten
• 32 Lesestunden

• Marketing & PR

Mehr zum Buch

The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.

• Sprache: Englisch
• Erscheinungsdatum: 1992
• Einband: Hardcover