Soul of the New Consumer

Authenticity. What We Buy and Why in the New Economy

Autor*innen

• David Lewis
• Darren Bridger

Parameter

• 228 Seiten
• 8 Lesestunden

• Konsumgesellschaft
• Wirtschaft

Mehr zum Buch

New consumers are a potent economic force. This guide profiles them, merging research from marketing, psychology, sociology and economics to explore the essence of the new breed of consumer, discovering what motivates them, what they buy and why, and how to turn these profiles into profits.

• Sprache: Englisch
• Erscheinungsdatum: 2001
• Einband: Paperback