Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Autoren

• Geoffrey Alexander Moore

Parameter

• 223 Seiten
• 8 Lesestunden

• Marketing & PR

Mehr zum Buch

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.

• Sprache: Englisch
• Erscheinungsdatum: 1991
• Einband: Hardcover