Marketing Concepts That Win!

Save Time, Money and Work by Crafting Concepts Right the First Time

Autor*innen

• Martha Guidry

Parameter

• 194 Seiten
• 7 Lesestunden

• Ökonomie
• Wirtschaft

Mehr zum Buch

Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback