Marketing for Hospitality and Tourism

Pearson New International Edition - Sixth Edition

Autor*innen

Philip Kotler
John Bowen
James C. Makens

Parameter

630 Seiten
23 Lesestunden

Handel und Verkauf
Lehrbücher
Sachliteratur
Wirtschaft

Mehr zum Buch

This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.