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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
Buchkauf
Contemporary Strategy Analysis, Robert Morris Grant
- Sprache
- Erscheinungsdatum
- 2015
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- 7,89 €inkl. MwSt.
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