Contemporary Strategy Analysis

Text Edition - Ninth Edition

Autor*innen

• Robert Morris Grant

Parameter

• 480 Seiten
• 17 Lesestunden

• Business & Management
• Handel
• Lehrbücher
• Ökonomie
• Sachliteratur

Mehr zum Buch

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.

• Sprache: Englisch
• Erscheinungsdatum: 2015
• Einband: Paperback