Wharton on Dynamic Competitive Strategy

Autor*innen

• George S. Day
• David J. Reibstein
• Robert Günther

Parameter

• 480 Seiten
• 17 Lesestunden

• Business & Management
• Handel
• Ökonomie
• Sachliteratur
• Wissenschaft und Mathematik

Mehr zum Buch

Provides those within a competitive market with an advanced tool book of creative methods, techniques and approaches to gain a competitive edge. The one-step-ahead strategy assists companies in anticipating future competitive moves and the appropriate reactions to their moves.

• Sprache: Englisch
• Erscheinungsdatum: 1997
• Einband: Hardcover