Das Buch ist derzeit nicht auf Lager
Parameter
- 184 Seiten
- 7 Lesestunden
Mehr zum Buch
The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.
Buchkauf
Brand New Justice, Simon Anholt
- Sprache
- Erscheinungsdatum
- 2004
- Einband
- (Paperback)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- Brand New Justice
- Untertitel
- How Branding Places and Products Can Help the Developing World
- Sprache
- Englisch
- Autor*innen
- Simon Anholt
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2004
- Einband
- Paperback
- Seitenzahl
- 184
- ISBN10
- 0750666005
- ISBN13
- 9780750666008
- Reihe
- Kategorien
- Schlagwörter
- Handel, Politik, Marketing & PR, Globalisierung, Werbung und Promotion
- Beschreibung
- The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.